Animal Shelter Raises Funds by Publishing Photo Essay Book


[image credit: Sun Sentinel]

Traditional fundraising campaigns for rescue shelters are limited

After running the annual calendar drive, the executive director of a Florida animal shelter decided to look for a more effective idea

Solution: Produce a coffee table book showing the stories behind their work

A new book, "Rescuers who Rescue" — whose proceeds will benefit Tri-County Animal Rescue and the city's fire and rescue scholarship fund — shares timeless stories of animals snatched from harm's way.

"The shirtless firefighters sell calendars, but this is so much more meaningful," said the book's photographer Ren Dittfield, whose experience includes five years' worth of calendars featuring the Miami Dolphins cheerleaders. "When you see these stories and read these stories of the horrific acts these animals endured …"

The committee that produced "Rescuers Who Rescue" is pledging that all the proceeds from the sale of each $25 "Rescuers who Rescue" will go toward the Boca Raton Fire and Paramedic Benevolent Fund or the Tri-County Animal Rescue Capital Campaign, which is seeking to double the space of the rescue facility.

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Article by: Dave

Dave Cannon is a Seattle-based entrepreneur and consultant to nonprofits and small businesses. He loves Thai food and takes terrible photographs. You can follow him on Linkedin.
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