Drop off in donations to food bank after holiday season
Most food banks experience a surge in both demand and donations during Thanksgiving and the holiday season. Hundreds of local residents kick into gear to supply meals to local residents in need. But Thanksgiving is a single day, while hunger is a year-round problem. After the holiday season is over, your clients will still need meals, while much of your local volunteer community may feel they’ve done their duty by pitching in once a year.
Solution: Build on success with a follow-up campaign
Volunteers and donors feel good after they give, and you can build on this success after the holiday campaign by reminding them of their community’s ongoing needs throughout the year. Invite them to double their giving by choosing a second time during the off-peak portion of the year to return to the food bank and give or volunteer. The key is to strike while the iron is hot – reaching out through an email blast or Op Ed article in the local paper to thank past contributors and make them aware of the opportunity to double their impact.
- Whether you work for a food bank or are simply a member of the community, write an Op Ed article for your local paper. Here is an example from the Fairbanks Community Food Bank.
- Share this idea with your local food bank
- Have you tried this idea? Send us your story.