Food bank partners with local restaurant for fundraising event

restaurant holds fundraising drive for food bank
[image credit: NWI Times]

Local struggling businesses may be reluctant to give

Food banks are accustomed to turn to a core group of generous donors – United Way, community foundations, and corporate partners – but Main Street can be a more difficult nut to crack. Many small businesses are struggling themselves, and cannot afford to give much without putting themselves in a difficult financial position.

Solution: Offset the cost of the donation with free publicity

The Food Bank of Northwest Indiana reached out to a local restaurant to hold a fundraising breakfast. A certain percentage of sales received between 9-11 AM would go to the food bank, with a matching donation from local leaders. Publicity for the event created a surge of new clientele for the restaurant, as community members found a new reason to visit. This is effective branding for a restaurant

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Category: Hunger

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Article by: Dave

Dave Cannon is a Seattle-based entrepreneur and consultant to nonprofits and small businesses. He loves Thai food and takes terrible photographs. You can follow him on Linkedin.
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