Local struggling businesses may be reluctant to give
Food banks are accustomed to turn to a core group of generous donors – United Way, community foundations, and corporate partners – but Main Street can be a more difficult nut to crack. Many small businesses are struggling themselves, and cannot afford to give much without putting themselves in a difficult financial position.
Solution: Offset the cost of the donation with free publicity
The Food Bank of Northwest Indiana reached out to a local restaurant to hold a fundraising breakfast. A certain percentage of sales received between 9-11 AM would go to the food bank, with a matching donation from local leaders. Publicity for the event created a surge of new clientele for the restaurant, as community members found a new reason to visit. This is effective branding for a restaurant
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- Do you work in the restaurant industry? Partner with your local food bank for a fundraising event