[image credit: Houston Food Bank]
Food bank experiences a disconnect with Millennials
Some nonprofits are more glamorous than others. Often, the large foundations have budgets for marketing and public relations that local social services organizations don't. The Houston Food Bank noticed the potential to build stronger connections with Millennials and other young professionals.
Solution: Create a membership group catering to young professionals
The food bank executive team created a membership group for socially conscious young professionals who are motivated to take action and bring awareness to the issue of hunger through fundraising, advocacy, social and volunteer efforts. The food bank leverages existing corporate partnerships to host concerts and other events for group members, and also utilizes members for outreach and fundraising help. Shortly after launching, the group totaled over 120 members.
- Houston Food Bank | A f.r.e.s.h. Approach