[image credit: telegraph.co.uk]
Fish fillets are too expensive for the very poor
In many subsistence economies, most types of meat could be considered a luxury. Meanwhile, the owner of a Scottish company that exported dried fish to Africa, realized that by only shipping fillets, he was imposing Western standards on the diets of Nigerians, who often ate throwaway parts of the fish, including the head.
Solution: Send dried fish heads to market, instead of throwing them away
Rashid built a special wind tunnel to dry the fish heads that normally would be thrown away or turned into fish meal, allowing him to package them for shipment to markets across Africa. By turning a refuse product into food, he was able to save on waste while also helping a larger segment of consumers to afford fish.
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- telegraph.co.uk | A fortune to be made from fish heads
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